WTF ?

FCK The Cupcakes was born to highlight, discuss and fight against misogyny in Australian culture and the workplace – every day of the year. It’s a safe space for everyone to rally together, lean on each other and drive progress in the creative industry and beyond. 

So jump aboard because we can’t do it alone.

Let’s talk tees

 What’s anger without action? So we’ve kicked off the platform with an attention-grabbing initiative that'll ignite conversation – a line of casual wear to fight casual misogyny. All proceeds go to UN Women Australia. Have a looksie and find one that tickles your fancy over in our shop.

What’s next?

Our Tees are just the start. We plan to build on the casual wear initiative to keep the conversation alive, make it constructive and ensure the right people are paying attention. We‘ll continue to create practical and tactical campaigns that encourage cultural change in our industry and make misogyny visible. And we’re committed to making sure that women and men in leadership positions are extending the ladder down to women and helping them climb to the top.