THE INVI-TATE-TION

WHAT DID WE WANT TO ACHIEVE?

Get men to attend International Women’s Day events.

WHAT WAS THE CHALLENGE?

Men are disengaged and shaming tactics only cause them to turn away. We needed to invite them in a way they couldn’t ignore, but also didn’t point the finger.

WHAT DID WE DO ABOUT?

THE INVI-TATE-TION:

Taking the hateful words of viral misogynist, Andrew Tate, turning them into an open invitation to ‘Show up’ this International Women’s Day. In a world where his videos were impossible to escape, we hijacked his influence on the algorithm, turning his toxic narrative into something more positive.