We're on a mission to reshape the narrative around gender equality, 365 days a year, using what we do best: Creative Communications.
WTF
How it all began: It was International Women’s Day 2021. Yet another morning of pink cupcakes and boardrooms of women. In a 24/7 news cycle of sexual assault and harassment
in boardrooms, schools and Canberra, the day felt nothing short of ironic.
And so Fck the Cupcakes was
born. An initiative to reshape the narrative around gender equality, 365 days a year, using what we do best: Creative Communications.
We believe in levelling the playing field for women by bringing men into the conversation, because without men, there is no cure for gender inequality. This isn't just
a women's issue, it's a human one.
OUR MISSION: LESS ICING. MORE ACTION.
Our mission is about more than ending endemic misogyny; it's about building something better. We believe in levelling the playing field for women by bringing men into the conversation, because without men, there is no cure
for gender inequality.
This isn't about easy conversations; it's about navigating a nuanced topic and having the hard discussions that lead to real change.